Service · Visual Identity

A brand that looks
as good as it performs.

Logo, color palette, typography system, and a complete brand guide — designed to work across every channel, every format, and every screen size from day one.

6+
deliverables in every tier
10
business days to delivery
formats, yours to keep

A weak brand costs you
more than bad marketing.

When your brand looks inconsistent, DIY, or generic, it doesn't matter how good your product is — prospects hesitate. They don't know if you're the real deal. They compare you to the polished competitor and assume they're better.

Most businesses know their branding isn't great but treat it as something to fix later. Later never comes, and meanwhile every impression you make — website, social, proposals, email — works against you instead of for you.

A professional brand identity isn't an expense. It's the asset that makes every other marketing dollar more effective. When your visual identity is clear, consistent, and intentional, trust transfers faster and conversion rates follow.

Logo looks amateur — immediately signals low trust to new visitors
No color system — every designer uses different shades
5 different fonts across website, decks, and social media
No brand guidelines — every contractor asks the same questions
After FlowKix Branding
A logo system that works at every size, on every background
A color palette with exact hex codes — consistent everywhere
A typography pair that's premium and immediately recognizable
Brand guidelines your team and vendors use from day one

Built for brands that are
serious about how they show up

New businesses starting fresh, or established companies finally investing in a brand that reflects what they've built.

Startups & New Ventures E-commerce Brands Professional Services SaaS & Tech Companies Health & Wellness Coaches & Educators Hospitality & Food Real Estate Creative Studios B2B Services Local Businesses Non-profits
🚀

Launching a new venture

Get your brand right before you go live. A strong identity from day one means every touchpoint — website, social, packaging — looks intentional and professional immediately.

🔄

Rebranding after growth

Your original logo was made in Canva and it shows. Your business has evolved and your brand needs to catch up. A rebrand signals maturity and readiness to scale.

🤝

Closing larger deals

Enterprise clients and high-value buyers do visual due diligence. A polished brand identity signals stability, investment, and seriousness before a single meeting happens.

🌐

Building a new website

Design without a brand system produces inconsistent results. Having your logo, palette, and typography defined before development starts makes everything faster and better.

📱

Scaling content output

When you're publishing daily across channels, having a brand system means any template, any post, any graphic looks like it came from the same brand without extra effort.

🎯

Targeting a specific market segment

Visual identity signals who you're for. If you're repositioning toward enterprise, premium, or a specific niche, the brand needs to reflect that market's expectations.


A complete identity system.
Not just a logo.

Every deliverable is production-ready — exported in the formats you need, documented so your team can use them without asking questions.

01
Logo System
Primary mark, variations, and usage rules
+

A logo designed for longevity — not trend-chasing. We build a primary mark and a full system of variations so your logo works at any size, on any background, in any format.

Every variation is delivered in vector format (SVG, AI, EPS) and rasterized versions (PNG with transparent background), sized for web, print, and social media.

What's included

  • Primary logo (full color)
  • Reversed logo (white on dark backgrounds)
  • Icon / logomark (standalone symbol)
  • Horizontal + stacked layouts
  • All formats: SVG, AI, EPS, PNG (transparent), JPG
02
🎨
Color Palette
Primary, secondary, neutral, and accent colors
+

A defined color system with exact hex codes, RGB, and CMYK values so your brand looks identical whether it's on a screen, printed, or in a presentation deck.

We include usage guidance for each color — which is primary, which is accent, what goes on dark vs light backgrounds — so anyone on your team makes consistent decisions.

What's included

  • Primary color + full scale (lighter/darker variations)
  • Secondary and accent colors
  • Neutral palette (grays, off-whites)
  • All values: HEX, RGB, CMYK, HSL
  • Color usage rules and accessibility contrast notes
03
🔤
Typography System
Font pairing, hierarchy, and sizing scale
+

Typography is the most underrated element of brand identity. A strong font pair — display for headings, clean sans for body — instantly elevates how professional your brand feels.

We define the full typographic hierarchy: heading sizes, body copy, captions, labels, and the tracking/line-height values that make the system work at every level.

What's included

  • Primary display/heading font (with license recommendation)
  • Secondary body font
  • Type scale (H1–H6, body, small, caption)
  • Tracking, line-height, and weight specs
  • Web-safe fallback stack for email and legacy contexts
04
📐
Brand Guidelines Document
The rulebook every vendor and team member follows
+

A brand guidelines document is what turns a set of assets into a system. It documents how every visual element should and shouldn't be used — covering spacing rules, logo clear space, color misuse examples, and more.

Hand this to any designer, developer, or agency and they can produce on-brand work without back-and-forth. It's the document that scales your brand beyond what you personally oversee.

What's included

  • Logo usage rules (do's and don'ts with visuals)
  • Color system with usage context
  • Typography hierarchy with rendered examples
  • Imagery style direction
  • Brand tone summary (links to full voice guide if briefing done)
05
📱
Applied Brand Assets
Ready-to-use files for your most common contexts
+

Beyond the core identity files, we produce a set of applied assets that put your brand to work immediately — without requiring a designer for every basic output.

These are production files (Figma or Adobe), not flat exports, so your team can edit and extend them as needed.

What's included

  • Favicon (16px, 32px, 180px Apple Touch)
  • Social media profile images (all major platforms)
  • Email signature template
  • Social post template (Figma, editable)
  • Presentation slide deck template (Google Slides)

Three tiers. One complete
identity system each.

Every tier delivers a production-ready brand identity. The difference is depth of exploration and number of concept directions.

Essential
$900$450
one-time project · 5–7 business days
1 logo direction · color palette · typography system · brand guidelines PDF · favicon and social profile assets. Perfect for startups and solo operators.
Get started →
Premium
$3,200$1,600
one-time project · 10–14 business days
3 logo directions · full brand system · brand strategy brief included · 2 revision rounds · all applied templates · Figma source files · 60-min brand presentation call.
Get started →
Bundle with Business Briefing and save 15%. Starting with a Business Briefing before branding means the visual identity is informed by real strategic insight. We recommend this combination for any business starting from scratch or repositioning. Ask us about the bundle.

Strategy-led, not trend-led.

Our branding process is grounded in your positioning — not in what's currently popular on Dribbble.

🧠

Strategy before aesthetics

We start with who you're targeting and what you need to communicate — then design to serve that purpose, not the other way around.

Built to scale

Every element is designed for real-world use — not just to look good in a presentation. It works at 16px and at billboard size.

📁

Every format delivered

Vector, raster, web, print. You'll never ask a designer to convert a file again because you already have every version you'll ever need.

🔄

Consistency without effort

With a documented system, any team member or contractor produces on-brand work without needing to ask you every time.

🎯

Signals the right audience

Your visual identity communicates who you're for before a single word is read. The right brand attracts the right clients and repels the wrong ones.

What to bring
to the kickoff

The more context you give us, the stronger the brand system we build.

  • Your business name (final version)
  • A brief description of what you do and who you serve
  • 3–5 competitor or reference brands (visual references)
  • Any existing brand materials, even if you hate them
  • Adjectives you want your brand to evoke (3–5)
  • Adjectives you want to avoid
Start your brand →
01

Submit your request

Fill out the contact form. We'll confirm scope, ask for your brief, and send an invoice within 24 hours.

02

Brand direction call

30-minute call to align on direction, reference styles, and objectives before a single concept is started.

03

Concepts presented

We present 1–3 logo concept directions with rationale. You select a direction and provide feedback for refinement.

04

Full system delivery

Refined logo + complete brand system delivered as a ZIP and Google Drive folder with all formats and guidelines.